With only seven days left until the release of Kenneth Branagh’s Thor, Marvel is pushing hard on the film’s marketing. Despite taking the opening weekend of May (traditionally seen as the current first week of the summer movie season), the film is a tough sell as it blends fantasy and real-world elements around a character who sits on the second tier of Marvel’s superheroes.
Here’s the official synopsis for Thor:
The epic adventure “Thor” spans the Marvel Universe from present day Earth to the realm of Asgard. At the center of the story is The Mighty Thor, a powerful but arrogant warrior whose reckless actions reignite an ancient war. Thor is cast down to Earth and forced to live among humans as punishment. Once here, Thor learns what it takes to be a true hero when the most dangerous villain of his world sends the darkest forces of Asgard to invade Earth.
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